Local commercial fleet fueling at convenience store using private‑label fleet card

What is a private-label fleet program?

A private‑label fleet program is a store‑branded fuel card that lets your commercial customers buy fuel directly from you — without Visa, Mastercard, or universal fleet networks taking a cut. You own the relationship, the data, and the revenue.


Majestic, a distributor for Ationet, provides the technology, processing, and program management, so you can launch a fleet program without building anything from scratch.

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Why do you need a private-label fleet program?

1. Keep More Revenue by Cutting Out Third‑Party Fees

  • Universal fleet cards charge swipe fees, interchange fees, and network fees.
  • Your private‑label program charges none of them.
  • Every gallon stays more profitable and more predictable.

2. Lock In Local Commercial Customers

  • When fleets use your card, they fuel at your locations. That means:
  • Higher fuel volume
  • Repeat, predictable business
  • Stronger relationships with local contractors, municipalities, and service companies
  • You become their go‑to station — not just one of many.

3. Gain Control of Pricing, Data, and Loyalty

  • With a private‑label program, you control:
  • Discounts
  • Credit terms
  • Reporting
  • Customer experience
  • You also get real transaction data, not filtered summaries from a third‑party network. That means smarter pricing, better marketing, and more loyal fleet customers.

How to Get Started

1. Download the Fleet Program Flyer + Tips

Get a quick overview of how private‑label fleet cards work, how they increase fuel volume, and how to pitch them to local businesses.

Flyer Tips

2. Schedule a Meeting with Our Team

We’ll walk you through pricing, setup, branding, and how to launch your program with confidence.

Book a Call

3. Set Up a Test Site

We’ll configure a test environment so you can see the program in action — transactions, reporting, controls, and customer experience.

Configuration Video

What you get with Majestic

Your own private‑label fleet card program. Increase fuel volume, eliminate third‑party fees, and build loyalty with local commercial fleets. Simple setup, predictable pricing, and full support.

Zero transaction fees

Zero interchange fees

Zero network fees

Custom‑branded fleet cards

Real‑time reporting and controls

Credit management tools

Secure, modern processing

Dedicated support team

Easy onboarding for your fleet customers